International Journal of Research in Management Issue2, Vol. 3 (May-2012) ISSN 2249-5908

Student (customer) satisfaction assessment is vital in determining service quality in Universities. In order to remain competitive the universities continuously acquire, maintain and build stronger relationships with students. Getting international students to Universities now become a mirage. To what extend the passed out and passing out students asses the quality of services offered by the university and spread it through word of mouth, that determine the international students interest to take admission in International Universities. The main purpose of this paper is to evaluate students‟ satisfaction on services provided by Universities in the Northern region of Malaysia. This particular study concentrates on passed out and passing out international students of 5 universities in the Northern part of Malaysia. These Universities are University Malaysia Perlis, in perlis, Kolej Universiti Insaniah, in Alor setar, Universiti Sains Malaysia, in Pulau Pinang, Albukhary International University in Alor Setar, Kedah and University of Utara, Sintok, Malaysia. The study made use of proportionate probabilistic sampling size (PPSS) to arrive at representative sample size. The study considered 320 students from all of these universities. The study observed significant relationship between the five dimensions of service quality (tangibility, reliability, responsiveness, assurance and empathy) or SERVQUAL and students‟ satisfaction. The findings generally indicate that the majority of students are satisfied with the facilities provided by UNIVERSITIES. Such findings should help the universities in the Northern part of Malaysia to make better strategic plan as to enhance students‟ satisfaction during their academic tenure and attract more students to respective universities.